Having a piece of jewellery that is well crafted, means it will wear well and give the wearer a lifetime of enjoyment. Ensuring the design is also carefully thought out, with a strong connection and emphasis on aesthetics is extremely important. After all, these pieces will represent you publicly and will remain relevant and recognisable for years to come.
The most important aspect is that the jewellery is beautiful, well made and can be worn with pride. The key is to create pieces that the receiver will want to wear openly and often.